The Corazonas® brand is synonymous with great tasting, heart-healthy, all-natural snacks. The Corazonas® trademark is extremely valuable because it represents the standards of excellence and consistent quality associated with Corazonas Foods. Consumers trust that Corazonas® brand products will deliver the same great tasting product with each purchase, as the Corazonas® trademark serves to distinguish Corazonas Foods products from others in the market place. The guidelines listed below contain detailed information about how to reference Corazonas® trademarks in the event you wish to write about or mention Corazonas® brand products. We appreciate your assistance in protecting the Corazonas® brand name.
Referencing the Corazonas® Trademark in Text
Consistent and correct use of the Corazonas® trademark is very important. You may use the Corazonas® trademark or Corazonas® product names to refer to Corazonas Foods products provided you follow the guidelines below.
1. Properly Identify Corazonas® Brand Products
When referencing Corazonas® brand products, always apply the appropriate trademark symbols in accordance with the list below.
- Corazonas® Heart-Healthy Potato Chips
- Corazonas® Heart-Healthy Tortilla Chips
The absence of a name or logo from this list does not constitute a waiver of any and all intellectual property rights that CF has established in any of its product, feature, or service names or logos.
2. The Corazonas® Trademark is a Proper Adjective and Must be Set Apart From Descriptive Product Terms Which It Modifies.
The Corazonas® trademark should always be capitalized. Always use the “®” trademark symbol following Corazonas®. The appropriate noun, descriptor, or product name follows the Corazonas® trademark. The Corazonas® trademark may also be underlined, italicized, or bold. Any of the following examples are appropriate trademark usage.
Examples:
- CORAZONAS® Heart-Healthy Potato Chips
- Corazonas® Heart-Healthy Potato Chips
- Corazonas® Heart-Healthy Potato Chips
“Corazonas Foods” does not need a ®, nor does it need to be distinguished with italics or bolding. This is the trade name of the company, not a trademark.
3. Never Use the Corazonas® trademark in the plural or Possessive Form.
Correct: The taste of Corazonas® Heart-Healthy Potato Chips
Incorrect: Corazonas® tastes
4. When Possible, Identify Corazonas Foods Ownership of the Corazonas® Trademark in an Attribution Block.
Example:
“Corazonas®, Corazonas® Heart-Healthy Potato Chips, and the Corazonas® logo design are trademarks of Corazonas Foods, Inc. in the United States and/or other countries."
5. The Corazonas® brand Trade Dress
Corazonas Foods owns all rights in the distinctive "look and feel" of its product configurations and packaging. This "trade dress" includes the unique style of all of its Corazonas® products, its packaging, and the layout of its Web site properties. Corazonas Foods considers its trade dress to be among its most valuable assets and prohibits others from using it except under express license. Corazonas Foods appreciates your willingness to use the Corazonas® trademark correctly. For copies of these guidelines, usage of trademarks beyond the scope of these guidelines, to report violations of these guidelines, or for questions regarding the Corazonas® trademark, please contact: the Corazonas Foods Legal Department at (310) 622-9554.