Food Marketing Veteran To Lead Strategic Initiatives Supporting the First and Only Snack Chip Proven to Reduce LDL Cholesterol
Los Angeles, Calif. (July 10, 2007) – Corazonas Foods, Inc., creators of great-tasting, all-natural, heart-healthy snack foods, has appointed Joe Beauprez as Vice President of Marketing. Beauprez will drive Corazonas Foods’ strategic brand-building and product innovation initiatives in this newly created role as the brand rapidly expands its national distribution.
Corazonas Heart-Healthy Tortilla Chips deliver outstanding taste and are the first and only snack chip proven to reduce LDL (a.k.a. bad) cholesterol by up to 15 percent. Recently named one of 25 “Best New Foods For You” in Prevention magazine (July 2007) and Good Morning America, Corazonas are crafted with cholesterol-lowering ingredients such as whole-oats and plant sterols and come in three deliciously satisfying flavors: Original, Salsa Picante and Jalapeño Jack.
A brand marketing veteran, Beauprez was most recently Vice President of Marketing at the Hain Celestial Group where he was responsible for the Celestial Seasonings tea division. His depth of experience in both brand management and consulting over the last 14 years spans a wide swath of household names, including Stouffers, Pepsi, Gatorade, Tropicana and Boston Market.
As high blood pressure runs in Beauprez’s family, helping people – including himself – make simple, heart-healthy lifestyle changes is deeply personal. Beauprez’s lifestyle commitments to support his own heart health include enjoying the great Colorado outdoors – running, biking, skiing and hiking, as well as maintaining a heart-healthy diet.
About Corazonas Foods
Inspired by the Spanish word for heart – corazón – Corazonas Foods was founded by a team of passionate entrepreneurs whose mission is to provide heart-healthy, all-natural alternatives to Americans’ favorite snacks without sacrificing taste, texture or fun. Corazonas’ heart-healthy tortilla chips are the first and only snack chips clinically proven to lower cholesterol and are crafted with whole oats, fiber and plant sterols.
Corazonas Heart-Healthy Tortilla Chips can be found nationwide at Safeway, Vons, Dominick’s, Randalls and Tom Thumb stores. Additionally, Corazonas are available at select West Coast locations at Albertsons and Bristol Farms; natural foods stores such as Wild Oats; and club stores including Costco Wholesale and Sam’s Club. Corazonas also are available online at Amazon.com.
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Media Contact: Karsha Chang - (310) 202-7460 / karsha@karshachangpr.com