Delicious, Innovative Chip Meets Consumers’ Desire for Healthier, Great-Tasting Snacks
Los Angeles, Calif. (April 2007) – “Party Hearty” at your Cinco de Mayo fiesta with Corazonas Heart-Healthy Tortilla Chips, the first snack chips clinically-proven to reduce low density lipoprotein (LDL) cholesterol by up to 15 percent. Recently cited as a 2006 Best New Product by Stagnito’s New Products Magazine, Corazonas Heart-Healthy Tortilla Chips tempt the taste buds in three delectable flavors – Original, Jalapeño Jack and Salsa Picante – and are made with whole oats and plant sterols, proven cholesterol-reducing ingredients. Additionally, Corazonas Heart-Healthy Tortilla Chips are a good source of fiber, cholesterol-free, trans fat-free, low in saturated fat, all-natural, and depending on flavor, a low or reduced-sodium snack.
Consumers Seeking Healthier Snacks
More than 78 percent of consumers are trying to eat healthier and half of them are seeking snacks that offer health benefits beyond basic nutrition, such as helping to reduce cholesterol. But ultimately taste reigns supreme – 63 percent of consumers report that they’re more likely to eat what tastes good versus what is good for them.i Luckily Corazonas Heart-Healthy Tortilla Chips fit the bill on both health and taste!
“Americans love to snack and Cinco de Mayo has become the ultimate festive occasion to enjoy tortilla chips, one of America’s favorite snacks,” said Ramona Cappello, cofounder and CEO of Corazonas Foods. “Now people can ‘Party Hearty’ at their Cinco de Mayo celebrations with Corazonas Heart-Healthy Tortilla Chips, the tortilla chips that are making a name for their great taste as well as for their unequaled heart health benefits!”
Why Heart-Healthy Foods?
According to guidelines issued by the American Heart Association in June 2006, a healthy diet and lifestyle are key weapons in the fight to prevent cardiovascular disease — the nation’s number one cause of death for both men and women. Among their recommendations are achieving and maintaining healthy cholesterol levels, yet at least 50 percent of the American adult population, or almost 107 million people, suffer from borderline to high cholesterol, defined as a total cholesterol count of 200 mg/dL or higher.
Corazonas Heart-Healthy Tortilla Chips can be found at select retailers such as Wild Oats, Sam’s Club, Albertsons northern California, Central Market and King Soopers; at more than 530 Jamba Juice stores nationwide and online at Amazon.com. Suggested retail pricing for Corazonas is $2.99 for 7-ounce bags and $1.29 for 2-ounce bags. For “Party Hearty” Cinco de Mayo recipes and to learn more about Corazonas, visit www.corazonas.com.
About Corazonas Foods
Inspired by the Spanish word for heart – corazón, Corazonas Foods was founded by a team of passionate entrepreneurs whose mission is to provide heart-healthy, all-natural alternatives to Americans’ favorite snacks without sacrificing taste, texture or fun. Corazonas heart-healthy tortilla chips are the first snack chips clinically proven to lower cholesterol and are crafted with whole oats, fiber and plant sterols. For more information on Corazonas Foods and to find a location near you where our chips can be purchased, visit www.corazonas.com.
i. Information Resources, Inc. 2007 Consumer Snacking Study
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