SAN FRANCISCO, Calif. (January 17, 2007) – Chip chip hooray! Corazonas heart-healthy tortilla chips, the first snack chips clinically proven to lower cholesterol, will make their NASFT Winter Fancy Food Show debut January 21-23. Specialty and gourmet food decision-makers can sample and order these delicious and innovative snack chips when they visit booth #1683. Corazonas heart-healthy tortilla chips were cited as a 2006 Best New Product in the December 2006 issue of Stagnito’s New Products Magazine. Created by Corazonas Foods, these innovative chips tempt the taste buds in three tasty flavors – Original, Jalapeño Jack and Salsa Picante – and are crafted with whole oats and plant sterols, proven cholesterol-reducing ingredients.
“When it comes to gourmet snacks, more and more people are seeking healthy, all-natural options that don’t compromise on taste,” said Ramona Cappello, co-founder and CEO of Corazonas Foods. “Corazonas heart-healthy tortilla chips are just that! They’re the only snack chip with clinical proof of efficacy in the $5 billion tortilla chip category. They’re also made with premium, all-natural ingredients, but ultimately it is their outstanding flavor that consumers love most.”
Why Heart-Healthy Foods?
According to new guidelines issued by the American Heart Association in June 2006, a healthy diet and lifestyle are key weapons in the fight to prevent cardiovascular disease — the nation’s number one cause of death for both men and women. Among their recommendations are achieving and maintaining healthy cholesterol levels, yet at least 50 percent of the American adult population, or almost 107 million people, suffer from borderline to high cholesterol, defined as a total cholesterol count of 200 mg/dL or higher.
Inspired by the Spanish word for heart, corazón, Corazonas chips feature whole oats and plant sterols and offer proven heart-health benefits. This delicious and innovative chip is the first snack chip that is clinically proven to lower low density lipoprotein (LDL) cholesterol, a.k.a. “bad cholesterol,” by up to 15 percent. Additionally, Corazonas chips are a good source of fiber, cholesterol-free, trans fat-free, low in saturated fat, all-natural, and depending on flavor, a low or reduced-sodium snack. With Corazonas, people can snack to their heart’s content™.
Suggested retail pricing for Corazonas is $2.99 for 7-ounce bags and $1.29 for 2-ounce bags. Visit www.corazonas.com to learn more..
About Corazonas Foods
Inspired by the Spanish word for heart – corazón, Corazonas Foods was founded by a team of passionate entrepreneurs whose mission is to provide heart-healthy, all-natural alternatives to Americans’ favorite snacks without sacrificing taste, texture or fun. Corazonas heart-healthy tortilla chips are the first snack chips clinically proven to lower cholesterol and are crafted with whole oats, fiber and plant sterols. For more information on Corazonas Foods and to find where our chips can be purchased near you, visit www.corazonas.com.
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Note to editors: Product samples and photography available upon request.
For media or press inquiries, please contact Karsha Chang at karsha@karshachangpr.com or 310-202-7460.
Note to editors: Product samples and photography available upon request.